About You
About You – HYPEWEAR
ABOUT YOU approached me to design a digital garment capsule for HYPEWEAR, their virtual fashion platform aimed at making digital style accessible and bridging physical and digital fashion within the metaverse.
Challenge
Create an eyecatching, genderless capsule collection that reflects HYPEWEAR’s futuristic vision while appealing to a broad audience of digital fashion consumers.
Solution
Conceptualized three genderless pieces in Photoshop, then built and simulated the garments in CLO for a realistic fit and drape. Rendered the looks in Cinema4D Redshift to create visuals that promoted the drop and gave the client several clear perspectives of each piece.
Results
Delivered a digital capsule ready for wear in virtual environments and released on HYPEWEAR’s online platform, where users could purchase and style the pieces within their digital wardrobes.
04.01.01Conceptualizing & Moodboard
“RADAR”
Inspired by radar and computer calculations resonating with my artist statement
“THE MAP”
Inspired by old road / treasure maps
“PINNED”
Attention grabbing, avant garde, jacket
04.01.02Revision & Iteration
Applied all the feedback and revisioned a new capsule with new options based on the theme “RADAR“. I also provided a new color variation to explore new ideas together.
04.01.03Delivery
04.01.04Gallery
